Japanese beauty (J-beauty) is all about doing less, better. Rather than piling on steps, it focuses on gentle cleansing, layers of lightweight hydration and diligent sun protection, all in pursuit of mochi hada: skin as soft, plump and bouncy as a freshly made rice cake. Explore our J-beauty edit, from Hada Labo's cult hyaluronic acid lotions and Naturie's Hatomugi skincare to &honey's honey-infused hair care, and discover why a simpler routine can be the most rewarding.