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![about [skin cupid]](http://www.skincupid.ca/cdn/shop/files/JessBrittainPhotography-456.png?v=1760022360&width=2048)
about skin cupid
We're Skin Cupid, your guide to Korean skincare in the UK. Since 2021 we've been making K-beauty feel less like a maze and more like a match. From your first cleanser to your tenth essence, we're here to help you find what your skin actually loves.
where it all began
Skin Cupid began with our founder, Melody Yuan, and her own skin. After years of acne and sensitivity, it was gentle, barrier-first Korean skincare that finally worked, and after more than a decade in K-beauty she knew the UK was missing a proper guide. So in 2021 she started Skin Cupid from her bedroom, a Cupid for your skin, here to match you with what you'll actually love. Today we're a community of Cherubs over a million strong.
what we stand for
Everything we do comes back to three things we care about: authenticity, care and inclusivity. We only ever stock the real deal, we look after your skin and the planet, and we celebrate every skin, every tone and every story. Here's what our community loves about shopping with us:
- 100% authentic, sourced direct so you never have to second-guess your basket
- Hand-picked and tested by us, so you don't gamble on a dud
- Free UK delivery over Β£30, plus fast worldwide shipping from our UK and US warehouses
- Free samples with every online order, because finding your next favourite should be easy
- Over 150 brands, the names you love and the ones you're about to
- Rewards that love you back on every order (explore Rewards)
the brands you love, and the ones you're about to
From cult heroes like BEAUTY OF JOSEON, COSRX and ANUA to the under-the-radar gems we can't stop recommending, we carry over 150 brands chosen for one reason... they work. New to all this? The famous 10-step routine is completely optional. Tell us your skin and we'll point you to the good stuff, whether that means tackling acne, pigmentation, hydration or sensitive skin, in three steps or twelve.
come say hi
You'll find us online and in person. Pop into our Charing Cross flagship, swatch a few things, and let our team match you with your next favourite. Follow along on Instagram and TikTok, or get in touch any time.
119 Charing Cross Road, London, WC2H 0EB
Monday to Saturday: 11am to 9pm
Sunday: 11am to 7pm
![visit the [soo clinic]](http://www.skincupid.ca/cdn/shop/files/Rectangle_4173_03069f8a-161c-470b-a6b9-2bf9c2bebfee.png?v=1770987384&width=2048)
visit the soo clinic
Room 12, 209 Old Marylebone Rd, London NW1 5QT
Our partner clinic for advanced skin treatments.
join the skin cupid community
your questions, answered
are your products authentic?
Always. We source every product direct, so what lands on your doorstep is 100% genuine, never grey-market.
who founded Skin Cupid?
Skin Cupid was founded in 2021 by Melody Yuan, who fell for Korean skincare while sorting out her own acne-prone, sensitive skin. After more than a decade in K-beauty and running skincare consultations during lockdown, she built Skin Cupid to match people with the products they'll love.
where is Skin Cupid based?
We're a UK business with a flagship store at 119 Charing Cross Road, London, and our own UK warehouse. We ship worldwide, with a US warehouse for faster delivery in the US.
where do you ship and how long does it take?
We're UK-based and ship from our own UK warehouse, with free UK delivery on orders over Β£30. We ship worldwide too, and US orders ship from our US warehouse for speedier delivery. You'll get tracking the moment your order is on its way.
do you offer free samples?
Yes... a little something to try is tucked into every online order, so you can discover your next favourite before you commit.
do you have a physical store?
We do. Come and find us at our flagship store, 119 Charing Cross Road, London WC2H 0EB. We're open Monday to Saturday 11am to 9pm, and Sunday 11am to 7pm.
how do I start a K-beauty routine?
Start simple... a cleanser, a moisturiser and an SPF will take you a long way. From there, build at your own pace. Browse by skin concern and we'll help you find your next step.