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All About PURITO: Sustainable Skincare for Your Inner Beauty

by Haruka Jifuku 15 Feb 2024 0 Comments

All About PURITO: Sustainable Skincare for Your Inner Beauty

All About PURITO: Sustainable Skincare for Your Inner Beauty

With the world's focus shifting more and more towards environmental issues, sustainable skincare is becoming a total sensation worldwide! PURITO is at the forefront of this amazing movement as a skincare brand that commits to offering sustainable skincare solutions. Their philosophy is simply mind-blowing—they believe that true beauty radiates from within, just like how healthy plants thrive from strong roots. Isn't that profound? Let's dive deeper into this influential brand that's making waves in both the skincare world and environmental conservation. Get ready to discover a whole new level of skincare bliss with PURITO!


PURITO was established in 2017 with a mission to offer affordable skincare containing essential ingredients that address various skin concerns, and they package their products simply to make skincare accessible to everybody. The brand also prioritises listening to its customers to enhance product formulas - they've got their ears to the ground, running community programs to scoop up feedback and whip up potions that are both effective and innovative. 

What’s Unique About PURITO?

Cruelty-free & Vegan-friendly

The brand completely avoids animal testing practices and even donates a portion of its profits to the Best Friend Animal Society, taking a step forward. It offers a wide range of vegan products, free from any animal derivatives, such as honey and beeswax, making it friendly to both the earth and people.

Smart Ingredients

PURITO always ensures that they only use the most effective and necessary raw ingredients that have passed safety testing at their research lab. They offer products that are safe for sensitive skin by avoiding irritating components.

Key Ingredients:

Centella Asiatica

Centella Asiatica soothes inflammation and promotes collagen production, assisting diminish acne scars and strengthen the skin barrier while hydrating the skin layers.


Panthenol, a form of vitamin B5, deeply hydrates and moisturises the skin, promoting a smooth and supple complexion. It also helps reinforce the skin barrier, making it more resilient against environmental stressors.


Ceramides are natural lipids found in the skin that help maintain its moisture barrier. When applied topically, ceramides help replenish and strengthen the skin's barrier, preventing moisture loss and enhancing its overall hydration and suppleness.

Avocado Oil

Avocado oil is a rich source of vitamins A, D, and E, making it highly nourishing for the skin. Its fatty acids help moisturise and soften the skin, while its antioxidants support skin health by reducing inflammation.

Earth Conscious

PURITO cares not only about our skin but also about our planet! The brand mostly uses packaging made from recycled materials or recyclable packaging. They also develop innovative formulas like reef-safe items in their collection and donate a portion of profits to the Korean Foundation for Environmental Movement, committing to the movement to keep our planet healthy.

Best of PURITO

PURITO From Green Avocado Cleansing Balm (100ml) - £20.00

PURITO From Green Avocado Cleansing Balm (100ml)

The PURITO From Green Avocado Cleansing Balm is a hydrating balm that removes impurities gently, enriched with 1% Avocado Oil for deep moisture and nourishment. It includes the Green Flora Complex, featuring vegetable extracts like Kale Leaf and Spinach Leaf for antioxidant protection and radiant skin.

PURITO Centella Unscented Serum (60ml) - £19.00

PURITO Centella Unscented Serum (60ml)

The unscented PURITO Centella Green Level Buffet Serum offers all the benefits of the original minus essential oils, making it ideal for sensitive, irritated skin. With a high concentration of Centella Asiatica (49%), it efficiently targets various skin concerns like inflammation, collagen production, and blood circulation.

PURITO Pure Vitamin C Serum (60ml) - £16.99

PURITO Pure Vitamin C Serum (60ml)

The PURITO Pure Vitamin C Serum is a potent solution for brightening and rejuvenating skin, blending 5% Ascorbic Acid and Niacinamide to combat pigmentation and signs of ageing effectively. Its formula, enriched with Sodium Hyaluronate and Adenosine, deeply hydrates, boosts elasticity, and diminishes wrinkles and fine lines for a youthful, even complexion.

PURITO Bakuchiol Timeless Bloom Revitalising Serum (30ml) - £26.00

PURITO Bakuchiol Timeless Bloom Revitalising Serum (30ml)

Pregnancy-safe and potent, this anti-aging serum features 1% Bakuchiol, a gentle plant-based alternative to Retinol, alongside Peptides to enhance skin elasticity and collagen production while reducing fine lines and wrinkles. Infused with 5 Herbal Extracts, it nourishes and soothes the skin, offering comprehensive care in a single formula.

PURITO B5 Panthenol Re-barrier Cream (80ml) - £19.50

PURITO B5 Panthenol Re-barrier Cream (80ml)

Designed to fortify, soften, and brighten the skin, this cream features 10% Panthenol, renowned for strengthening the skin barrier and retaining moisture, while Centella Extract and Niacinamide work to soothe irritation, smooth texture, and brighten pigmentation

PURITO Daily Soft Touch Sunscreen SPF50+ PA++++ (60ml) - £19.00

PURITO Daily Soft Touch Sunscreen SPF50+ PA++++ (60ml)

The PURITO Daily Soft Touch Sunscreen, a vegan chemical sunscreen developed through community input, combines Panthenol and 5 types of Ceramides to deeply hydrate and fortify the skin barrier against environmental stressors. With Centella Asiatica Extract to soothe irritation and Tocopherol for continuous hydration, it offers comprehensive protection and nourishment for sensitive skin.

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