Annurcatin™ Shampoo (300ml)

MOEV’s Annurcatin™ Shampoo is a luxurious, all-in-one hair-strengthening treatment that bridges the worlds of skincare and haircare. Clinically proven and naturally formulated, this mild, hypoallergenic shampoo nurtures both scalp and strands – delivering visible results in resilience, volume, and shine. Designed for those seeking healthier, fuller, and stronger hair from root to tip, it transforms every wash into a revitalising ritual that supports long-term scalp balance and hair growth.

At its core lies Annurcatin™, MOEV’s patented complex made with Annurca Apple Extract – a rare variety native to southern Italy – and Biotin (Vitamin B7). Rich in Procyanidin B2, a powerful plant polyphenol clinically recognised for its ability to stimulate hair growth, the Annurca Apple delivers exceptional antioxidant protection and scalp nourishment. This potent extract helps fortify weakened strands, enhance elasticity, and improve the overall structure of the hair fibre, while Biotin works synergistically to reinforce keratin and support stronger, shinier hair. Together, they create a healthier scalp environment that encourages new growth and reduces shedding.

Infused with Caffeine, the formula invigorates the scalp and helps boost microcirculation around hair follicles, awakening them for optimal growth. Meanwhile, Niacinamide – a skincare hero repurposed for scalp care — helps strengthen the scalp barrier, regulate sebum production, and soothe irritation, keeping the roots balanced and refreshed. The addition of amino acids replenishes essential nutrients to both scalp and hair, restoring vitality and softness from the inside out.

This mildly acidic, low-irritation formula gently cleanses away impurities, excess oil, and buildup with 100% plant-derived surfactants, maintaining the scalp’s natural pH and moisture barrier. Despite its deep-cleaning power, it leaves hair light, smooth, and bouncy – never stripped or dry.

Every wash is uplifted by a clean, fresh fragrance with subtle notes of crisp Apple, Eucalyptus, and Freesia, evoking a refreshing orchard breeze. Dermatologically tested for sensitive scalps and free from 20 potentially harmful ingredients – including sulphates, silicones, parabens, and synthetic dyes – it’s a safe, premium option for anyone looking to restore their hair’s natural health and beauty.

It’s Skin Cupid approved because… 

…this clinically backed, apple-powered shampoo treats your scalp with the same care as your skin – reducing hair loss, boosting shine, and reviving each strand with antioxidant-rich nourishment for fuller, healthier hair every day.

At a glance:

• Suits all hair types
• Minimises hair loss and breakage
• Boosts hair volume and shine
• Helps maintain a healthy scalp environment